St. Louis-Style Frozen Pizza Brands: How to Tell Them Apart

St. Louis has some pretty strong opinions about pizza.

Thin crust? Absolutely. Square slices? Obviously. Provel cheese? Now we’re talking.

But take a stroll down the frozen pizza aisle at your local grocery store, and you’ll discover something: Not all St. Louis-style frozen pizzas are created equal.

With several hometown brands competing for a spot in your freezer, how do you know which one deserves to come home with you?

Whether you’re a lifelong St. Louisan or a newcomer trying to understand our city’s obsession with cracker-thin crust and creamy cheese, we’re breaking down what makes different St. Louis frozen pizza brands unique – and what to look for when choosing your next pie.

What Makes a Frozen Pizza St. Louis-Style?

Before we get into the brands, let’s establish a few ground rules.

St. Louis-style pizza isn’t just regular pizza that’s been flattened with a rolling pin. (Although we appreciate the creativity.)

Authentic St. Louis-style pizza has a few defining characteristics:

• Cracker-thin crust: Forget thick, fluffy dough. St. Louis pizza is all about that signature crispy crunch.
• Distinctive cheese: Traditionally, St. Louis-style pizza features Provel, a creamy blend of cheeses known for its smooth, gooey texture.
• Edge-to-edge toppings: Why leave perfectly good pizza real estate uncovered?
• Square slices: Also known as the party cut, this grid-style slicing makes every pizza perfect for sharing.

Want to know why we insist on cutting our pizza into little squares? Check out our blog, Why Is St. Louis-Style Pizza Cut Into Squares?.

Not All St. Louis Frozen Pizza Brands Are Created Equal

Walk down the frozen pizza aisle and you’ll find plenty of options.

Some brands focus on recreating the traditional restaurant experience. Others have developed their own recipes, cheese blends and production methods specifically for frozen pizza.

You might recognize names like Imo’s frozen pizza, but brand recognition alone doesn’t tell you everything about what’s inside the box. The real differences come down to ingredients, preparation and flavor.

Here’s what matters.

1. The Crust: Thin Doesn’t Always Mean Crispy

Let’s start with the foundation of any great St. Louis-style pizza: the crust.

There’s a big difference between a crust that’s simply thin and one that delivers that perfect, cracker-like crunch.

A great St. Louis-style frozen pizza should bake up crispy, golden and sturdy enough to hold its toppings without turning into a soggy mess.

At Dogtown Pizza, we take our crust seriously.

Our cracker-thin crust is made fresh at our own bakery before being delivered to our production facility. It’s a key part of what gives Dogtown Pizza its signature texture.

Because nobody wants a frozen pizza that flops when you pick it up.

2. The Cheese: It’s More Than Just Provel

If you’re from St. Louis, you’ve probably heard the great Provel debate.

Love it or hate it, Provel has become synonymous with St. Louis-style pizza. The processed cheese blend, made from cheddar, Swiss and provolone, is known for its smooth, creamy texture.

But here’s something you might not know: Not every St. Louis-style frozen pizza uses the same cheese.

Some rely on traditional Provel, while others have created their own signature blends.

Dogtown Pizza uses a proprietary three-cheese blend that includes mozzarella, delivering the creamy, tangy flavor and satisfying melt that our fans love.

3. The Sauce: The Unsung Hero of Great Pizza

Let’s give pizza sauce the attention it deserves.

While crust and cheese usually steal the spotlight, sauce can make or break a pizza.

Some St. Louis-style pizzas lean toward a sweeter tomato sauce. Others feature a more savory or tangy flavor profile.

Neither approach is necessarily wrong, but the sauce should complement the rest of the pizza rather than overpower it.

At Dogtown Pizza, our signature sauce was developed specifically to work with our cracker-thin crust, cheese blend and toppings.

It’s all about balance.

Because when every ingredient works together, you can taste the difference.

4. The Toppings: Quality Matters

We’ve all been there. You pull a frozen pizza out of the box, take one look at the toppings and wonder if someone forgot to finish making it.

A few lonely pepperonis. A sprinkle of sausage. Maybe a mushroom if you’re lucky.

No thanks!

When comparing St. Louis frozen pizza brands, look beyond the picture on the box and pay attention to the quality and quantity of ingredients.

At Dogtown Pizza, we believe great pizza deserves great toppings.

That’s why we use quality ingredients, source locally whenever possible and make sure our pizzas are generously topped.

From our classic Sausage & Pepperoni to our fan-favorite Bacon Bacon, we’re not interested in skimping on the good stuff.

5. The Production Process: How Frozen Pizza Is Made Matters

Here’s something most people don’t think about when they’re shopping for frozen pizza.

The way a pizza is prepared, assembled and frozen can influence its flavor and texture when it comes out of your oven.

At Dogtown Pizza, we use a production process designed to preserve the quality of our ingredients.

Our pizzas are carefully assembled and flash-frozen to help lock in freshness and flavor.

It’s one of the reasons we’re so particular about how our pizzas are made.

Want a behind-the-scenes look? Check out our blog on how frozen pizza is made at Dogtown Pizza.

Dogtown Pizza: Our Signature Take on St. Louis-Style Pizza

Dogtown Pizza is all about delivering the flavors of a great neighborhood pizza joint straight from your freezer.

With our signature cracker-thin crust, proprietary three-cheese blend, flavorful sauce and generous toppings, we’ve created a frozen pizza that’s distinctly our own.

It’s a little different from traditional Provel-heavy St. Louis pizza, and that’s exactly the point.

We’re proud to put our own spin on a hometown classic.

So, What’s the Best St. Louis-Style Frozen Pizza?

We could tell you it’s Dogtown.

Okay, we are telling you it’s Dogtown.

But we also believe the best way to choose a frozen pizza is to pay attention to what goes into it.

A great crust. Quality cheese. Flavorful sauce. Generous toppings. And a company that actually cares about the pizza it’s putting in the box.

Those are the things that separate a great frozen pizza from one that’s just taking up space in your freezer.

And they’re the things we’ve built Dogtown Pizza around.

Find Your Next Favorite St. Louis-Style Frozen Pizza

Whether you’re a lifelong St. Louisan or someone discovering the magic of square-cut pizza for the first time, there’s nothing quite like a crispy, cheesy St. Louis-style pie.

At Dogtown Pizza, we’re proud to make frozen pizzas that bring the flavors of our hometown to your kitchen.

Explore our St. Louis-style frozen pizza varieties and find your next favorite.

Because great pizza doesn’t have to come from a pizza restaurant. Sometimes, it comes straight from your freezer.